We believe in radical privacy and transparency. Lilpo uses zero advertising cookies and zero marketing pixels. If you choose Allow, we load Google Analytics with anonymized IP addresses solely to measure website traffic. If you choose Deny, analytics are completely disabled.
Cookies are small data files placed on your browser or computer when you visit websites. Local storage (Web Storage) is a similar, modern browser technology that allows web applications to store preferences locally on your machine without transmitting data back to a web server on every request.
We divide our website storage into strictly essential local preferences and consent-based analytics:
| Key / Cookie | Type & Legal Basis | Purpose | Duration |
|---|---|---|---|
| lilpo_cookie_consent | Essential (Local Storage) Legitimate Interest | Remembers your cookie choice (Allow or Deny) so the banner does not repeat. | Persistent |
| theme | Essential (Local Storage) Legitimate Interest | Remembers your appearance preference (dark or light mode). | Persistent |
| _ga, _ga_* | Analytics (First-Party Cookie) Consent (GDPR Art. 6(1)(a)) | Google Analytics (operated by Google Ireland Limited) for measuring aggregate website traffic with IP anonymization. Active only if you click Allow. | Up to 14 months |
| lilpo_hero_variant | Analytics (First-Party Cookie) Consent (GDPR Art. 6(1)(a)) | Remembers which version of our homepage headline you were shown, so it stays the same on later visits and we can compare which version is clearer. Contains only a letter (e.g. "b"), no identifier. Set only if you click Allow. | 90 days |
Under the EU ePrivacy Directive and GDPR, strictly necessary local storage items are deployed based on our legitimate interest in delivering the interface preferences you requested. Analytics cookies are deployed strictly on the basis of your prior, freely given consent.
You can adjust or revoke your cookie choices at any time directly using our interactive settings toggle. In accordance with GDPR Article 7(3), withdrawing consent is as easy as giving it, taking effect immediately for all subsequent visits:
Global Privacy Control (GPC): Our website honors automated browser-based opt-out signals, including Global Privacy Control. If your browser transmits a GPC signal, Google Analytics is automatically disabled.
You may also configure your web browser (Safari, Chrome, Firefox, Edge) to block or delete cookies in your browser settings.
If you have any questions regarding our cookie or data retention practices, please email: